Spending tons of time writing content sucks when it only gets one or two hits. You could have spent that time doing any number of things to bring in leads. It may have even made you question marketing and whether it’s all worth it. Here’s the thing: Lackluster content happens. About 53% of businesses use content marketing… but […] Read more»

You’ve crafted a brand strategy that makes an emotional connection to your target market and helps consumers to see themselves in your story. You have an expertly-curated social media presence, and though you’re not exactly an influencer yet, you’re still pretty pleased with how well your photos reflect your brand values and present your products […] Read more»

You’ve worked incredibly hard to establish a winning brand for your company or even for yourself. After months of planning, coordinating, and researching your market, you’re finally ready to start building your website. You know you need to think about SEO, mobile optimization, quick loading speeds, and of course, engaging content. However, there’s one big […] Read more»

Over 50% of website traffic comes from search engines.  Yet, 65% of clicks happen on the first five search results. With hundreds of thousands of searches happening every second, the top five is where you want to be.  In a perfect world, your business appears in the first spot on Google. Furthermore, it shows up there […] Read more»

Companies that blog receives 55% more visitors to their website than those that don’t. They also receive 97% more links to their website. It’s clear that blogging is a vital part of SEO, but to get all the benefits it offers, you have to get it right. Not all blogs are created equal and when it […] Read more»

What if your company had no way of determining if your marketing was effective or not? Marketing makes up a large chunk of every major company’s budget. However, many of those companies have no way of knowing whether they are getting their money’s worth or not. The only way to assess your marketing ROI is […] Read more»

Are you having a hard time getting traffic from search engines and social media? Maybe you’re wondering how to get more attention to your blog posts? Today, we want to share with you one aspect of blog content that can help you get more eyeballs on your content. Remember, if you want to have a […] Read more»

Over 30% of marketing professionals say that visuals and images are the most important and effective aspect of a company’s digital advertising strategy. In fact, even just including an accompanying visual with your content makes consumers remember about 65% of the information they read three days later — much higher than the standard 10% retention rate of content […] Read more»

“You should upload a new blog post to your website every day.”  “If you don’t blog at least 2-3 times a day, your site will get buried in search engine results.”  “Don’t overdo it — blogging once a week is enough to make an impact on your target market.” If you’re trying to figure out […] Read more»

Communication is a very important skill that should be learned otherwise we would not be able to achieve most of the things we need to do. Every living thing has a communication ability, some plants, for example, react to certain weather and atmospheric conditions. It is through this communication medium that we are able to […] Read more»