If you want to make your brand more successful than it is today, one of the most effective ways to do it is by filling your website with great content. We simply can’t overstate the importance of content and what it might mean for the future of your brand. If you know how to create […] Read more»

According to statistics, 93% of online experiences begin with a search engine.  If you want people to experience and connect with your brand online, it’s essential to optimize for search.  As technology evolves and algorithms refine, what worked back in 2015 in SEO doesn’t necessarily apply anymore. While some SEO best practices remain unchanged, others […] Read more»

Does your content keep your audience wanting more? For your audience to stick around, you need to keep them engaged. Regardless of whether you’re a large or small business, content creation is critical for the success of your marketing efforts.  While content is critical, content creation is not just about churning out as much content […] Read more»

Have you been kicking around the idea of potentially launching a freelance writing career? If so, it’s going to be extremely important for you to go about doing it in the right way. There are a lot of people who make a bunch of freelance writing mistakes during their first year as a freelance writer […] Read more»

Did you know that your grammar and spelling could be directly linked to your job performance? We’re typing faster and more furiously than ever before, and it’s all too easy to slip up. Then, there are those grammar rules that are easy to miss, even when you take your time. “Then” vs “than” is only […] Read more»

Let’s face it! Our world has been inundated with endless streams of content—some good, some not so good. In the ever-present online realm, digital and media marketing, how can you stand out against the competition?  While you could write a press release yourself, would it stand up against your competitors? Are you a professional? If […] Read more»

In order to write effective copy, you need to understand the core mechanics of grammar and sentence structure. A common issue that writers encounter involves the use of passive voice, and many people aren’t sure how to use it appropriately. Not quite sure how to begin? We’ve got all the info you need. Let’s explore […] Read more»

A Microsoft Corp study reported the average person’s attention span is eight seconds. That’s less than a goldfish’s at nine-seconds. They also asked 18 to 24-year-olds to describe the first thing they do when not engaged in an activity. “Pick up my cell phone” ranked first with 77% of positive responses. This highlights an important […] Read more»

Writers, bloggers, and marketing professionals are often told to write in an active voice. While there is nothing wrong with using the passive voice, most readers prefer the active voice for non-scientific content. Active voice sentences are typically shorter and less likely to create confusion than those written in the passive voice. If you’re wondering […] Read more»

You might know that a lot of content is posted online every day, but did you realize that a full 4.4 million blog posts were posted per day as of March 2019? During the 2020 pandemic, that number has only climbed. Staying relevant when so many posts are published daily is a significant challenge faced […] Read more»