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Why Is Content Marketing Important and How It Leads to Business Growth

why is content marketing important

The Internet is one of the most powerful tools that businesses can take advantage of. In fact, having a strong online presence can exponentially increase your potential for conversions and revenue. One of the best ways to drive traffic to your company’s site is through content marketing. But, not everyone’s familiar with its many benefits. […] Read more»

How Do I Start a Writing Career? Freelance Writing 101

how do i start a writing career

What if you could share your story with the entire world? As a writer, you can share your voice and speak your truth whenever you want. The hard part, however, is turning it into a career. So many people ask themselves, “how do I start a writing career?” It sounds like a simple question, but […] Read more»

How Much Should I Pay a Freelance Writer, and What Is Their Pay Based On?

how much should i pay a freelance writer

According to reports, the demand for content creators is exploding by an annual growth of roughly 33%.  Fortunately for those needing writing services, the ranks of freelance writers have also shot up. However, not all of these writers have the skills required to produce quality content.  One of the best ways to ensure that you receive great content […] Read more»

Common Blogging Mistakes Your Company Blog Should Avoid at All Costs

company blog

Did you know that businesses that blog receive 97 percent more links to their website than those that don’t? If you’re looking to increase website traffic and grow your business, it’s time to start blogging. Remember, though, that it’s not enough just to have a blog. It’s also important to ensure you’re putting out high-quality content, […] Read more»

Hiring Content Writers at a Marketing Firm: Freelance vs. In-House?

hiring content writers

Content marketing generates three times more leads than outbound marketing. But that’s not all. Quality content influences customer buying behavior and costs significantly less than paid advertising. If you own a marketing agency, you may be thinking about hiring content writers. As a business owner, you may not have the time to write website content […] Read more»

7 Questions to Consider Before Starting Your Freelance Writing Career

writing career

Now more than ever before, Americans are turning to freelance work in droves. According to a recent report, 35 percent of workers in the U.S. are freelancing, and 28 percent of them freelance full-time. There are lots of freelance job opportunities out there these days. One of the most well-known, though, is freelance writing.  Have […] Read more»

7 Amazing Benefits of Blogging for Your Business Marketing Strategy

benefits of blogging for business

According to data from WordPress, more than 409 million people over 20 billion WordPress hosted pages per month. While this is staggering, it’s not the total amount of people reading blog posts in the world, as WordPress is just one platform among many.  If you are a business, you definitely want a piece of this big pie. The number one […] Read more»

Understanding Talent: Who Is an Employee and Who Is a Contractor?

who is an employee

Becoming an entrepreneur is one of the most terrifying (yet rewarding) experiences that someone can take part in. Fortunately, though, today’s technology has made it easier than ever before to start a company, and you can even run an entire business from a laptop. It can still be difficult, though, to understand the many nuances […] Read more»

Local SEO Checklist for Creating Content That Ranks in Local Search

local seo checklist

The SEO industry is well-matured and married to its best practices. You don’t have to spend an eternity in the trial and error phase. You also don’t have to spend a ton of money to get great SEO campaign results. All’s that’s need is a solid local SEO checklist. Wouldn’t you know! This piece provides […] Read more»

6 Qualities to Look for When Hiring SEO Writers for Your Business Blog

Content Writers

The Internet is by far one of the most useful tools that entrepreneurs can take advantage of. In fact, it’s even possible to run an entire business from a smartphone if that’s a method that fits your lifestyle. A large part of bringing people to your company’s site is having quality content that they can […] Read more»

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