iWriter Training Center

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Chapter 1

An Introduction to Professional Writing

Hello. My name is Keith Koons and I have been a professional copy writer for approximately 14 years now. I have also owned several businesses over the years, worked in corporate management, and experienced a lot of success…yet I choose to be a freelance writer.


Well, for one- I’m very good at it and it earns me phenomenal money from larger corporate clients.  More than that though, I absolutely love the freedom.  Being able to write from anywhere is such an incredible feeling, because it lets me focus on the stuff that really matters in my life.

But enough about me; we’ll get to my personal story a little bit later.  For now, let’s only focus on you.

You might be wondering, is there an amazing future for you as a writer?  I’d love to tell you “yes” right off the bat, but the truth of the matter is that only you can decide that.  To be successful at anything in life you have to have a strong commitment towards success.  So while I can teach you to write like a seasoned professional, I can’t give you the passion for writing.

Either you have it or you don’t.

Another problem with writers starting out is that they’re so focused on money, that they forget freelance writing is an actual job where others depend on you.

These assignments that you see on iWriter; there are actually real-life clients on the other side of the equation paying good money for web content.  Do you ever wonder why they hire novice writers like you in the first place?

The answer is simple- you help their websites connect with people in several different ways at once.

First off, your writing helps companies show their clients what their brand is all about.  That builds a relationship between the company’s management and their customers, which ultimately makes people more likely to buy from them.

Content is also important for the search engines since that’s how Google decides how to rank businesses for any given category.  The general rule is that the website with the best content wins, and you get to play a big part of that as a writer.  That’s why every article you assign to yourself on iWriter is so important…it is helping the search engines and people alike.

So whenever you write an article for a client, you should ask yourself, “Why do they want this?”  Or maybe, “How can it help them?”

That’s what a professional does to ensure that they’re taking care of their clients and always meeting their needs.  And the more time you spend understanding your customers, the easier it will be for you to get additional assignments and advance to higher levels of work/pay.

Now, I know making a few dollars per article is not very good money, but I want you to know that I have been exactly where you are right now.

The first place I ever got paid to write was for the Yahoo Contributor Network back around 2000, and the first article I submitted received a whopping $1.24 in pay. And for the first few months there, the money didn’t seem to be adding up very fast. What I didn’t realize, however, was that hard work really does pay off…and it takes a site like iWriter to help you see the bigger picture.

Here’s an example- last week, I charged a Fortune 500 client $7,500 to rewrite ten pages of copy on their website. The week before that, I had an insurance company pay me $15,000 to write a 125 word video script for a big campaign they were launching. I get several of these types of assignments every month, and I started EXACTLY where you are right now.

Just think about that for a moment. I’ve earned over $20,000 a month…doing exactly what you’re learning to do today.

To be completely honest, I have been very fortunate in this industry because I had some amazing mentors early on. And don’t worry, I will tell you everything about them in detail in the chapters to follow. But there hasn’t been a single thing that I have accomplished that someone like you couldn’t do just as easily…if you have a true passion for being a professional writer.

As I said before, I can’t give you that. Either you have it or you don’t.

So let me end lesson one with a few promises.  I promise you that I will do everything that I possibly can to make you a better writer.  In fact, I’m going to teach you every trick of the trade that you need to become a world-class copywriter that clients wait in line to hire.  I’m going to teach you about writing essentials, how to engage your readers, writing great headline, search optimization, and everything else you need to know…and iWriter.com is going to pay for every last penny of this education.

All that I ask in return is that you give yourself a fair chance. Read this material. Study it. Take the lessons to heart. And most importantly, push yourself every single day to become a better writer. That’s what true professionals do. And another thing- what Brad Callen, the owner of iWriter is doing here is absolutely unheard of in this industry.

He wants you to have a top-rate education on how to reach Elite status quickly and earn a fantastic income.  I am absolutely honored to be the person he chose for that task.  Brad will be making several exciting announcements in the upcoming weeks as well, so you’ll want to keep a very close eye on your inbox in the days to follow.

One last thing before I go- there will be seven total lessons in this tutorial and you’ll definitely want to master them all. I’m not allowed to share any details (yet) of what iWriter has planned in the coming weeks, but it will literally be life-changing for many of you.


Keith Koons

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