According to statistics, content marketing is 3x more efficient in terms of leads than outbound marketing
Are you looking to ramp up your content marketing game? If so, you’ll probably need to hire a writer or two to help you.
Hiring a writer, or multiple writers to create content is important if you want to maintain a consistent posting schedule. What’s more, if you hire writers who’re experienced, their expertise will show in your content.
However, hire the wrong writers and you might end up throwing money at badly written content that you either have to scrap or devote hours to in back and forth edit requests.
The whole point of hiring a writer is to save you time and get you the kind of content that will push your brand and bring in leads.
In this guide, we share 5 things to keep in mind before you start hiring writers for your site. Continue reading to ensure your writer hiring process is a smooth one.
1. Professional Blog Writers Are Often Better Than Industry Experts
One of the first things you might need to think about before you hire writers for your site is how technical the content will be.
If your articles are highly technical, then your best bet is usually to hire technical writers who specialize in your niche.
Oftentimes, it might be tempting to pay an expert in your field to write your content, rather than a professional writer. Usually, it is best to go with a writer over an industry expert who doesn’t write for a living.
A professional blog writer has the research skills to fill in any gaps in their knowledge. They will also be able to write your content in an appealing style that is clear and well-formatted.
Reports state that marketers who focus on blog content are 13x more likely to see a positive ROI. This indicates how vital it is to keep content in a blog format that is web optimized and reader-friendly. Blog writers know how to do this, even with technical topics.
2. Consider Whether You Want a Freelancer, in-House Writer, or Agency
Another thing to consider before you hire writers is whether you want to engage a freelance, hire an in-house writer, or work with an agency.
Hiring an in-house writer is becoming less common these days as businesses find it easier and easier to outsource these types of jobs.
If you want to work on a personal basis with one or two writers, then you can consider hiring freelancers directly. However, this route often involves some trial and error until you find the writers who suits your needs.
One of the easiest and most streamlined ways to hire writers is through an agency. If you choose this method, you will get access to a large team of pre-vetted, experienced writers.
Content agencies also have pre-established processes for getting content to you on tight turnarounds. Instead of you having to manually check on writers, the agency will ensure that your content order is executed on time and to your specifications.
This takes a lot of the leg work out of the process of hiring writers and ordering content.
3. Drawing From a Pool of Writers Can Give You an Advantage
One of the further benefits of using a content agency is it will give you access to a wider pool of writers than if you were to hire individual writers yourself.
Having a pool of writers to draw from is advantageous as it means you can tap into multiple writers’ expertise and experience. This is especially useful if you are writing content on a wide range of topics.
It’s also great for keeping your blog fresh and engaging. Writers can sometimes fall into a rut and use the same turns of speech in their work. If one person writes all the articles for your blog, the topics can start to feel slightly stale.
Having a collection of writers for your blog keeps things fresh and ensures that your articles don’t start to feel and sound the same.
4. Get Clear on Your Requirements and Posting Schedule Before You Look For Writers
Before you start hiring writers for your site, you need to sit down and get clear on what your requirements are. What type of topics do you want content on?
How long should the average blog post be? Do you want images included, and what are your turnaround times? You should also estimate the volume of work.
This way, if you’re hiring a freelance writer, you can establish from the get-go whether or not they have the capacity to meet your needs. If you are working with a content agency, having clearly defined needs can help you take advantage of specials and bundle deals.
5. Protect Yourself From Dishonest Dealings
Before you hire writers online you also should think about how to protect yourself from dishonest dealings and from getting ripped off.
Generally, content is post-paid. Because of this, it is often the writers who become victims of non-payment. For this reason, some writers ask for payment upfront.
If the writer has a good reputation, you might be able to trust this request. However, if you are unfamiliar with them, paying for content upfront, especially long-form pieces, could be risky.
Working with a reputable content agency is often one of the best ways to protect yourself, as the agency will ensure that you get what you pay for.
For instance, here at iWriter, we have a “review before you pay” feature. This ensures you never spend a dime until you get exactly the kind of content you want.
Are You Looking to Hire Writers for Your Website?
Now that you know about these 5 important tips, it’s time to look for some ghostwriters for hire so you can start churning out great quality content.
At iWriter, we give our customers access to a large pool of experienced writers. Whether you’re looking for book writers for hire or blog writers, we have you covered.
Our writers can handle any topic, often in a turnaround time of 30 minutes! This is the fastest in the industry.
What’s more, our pricing structure is very affordable, and our review process means you never have to pay for content you aren’t 100% happy with.
Ready to rock some top-quality content on your site? If yes, create an account and you can place your content order right away.