By 2019, 80% of all internet traffic will be for videos. And while content will always remain the king, there are different types of content.
Yes, people still want to be able to read content. But there are definitely ways to enhance your blog by including videos. Even videos you already have.
The problem is that many people don’t know how to make a video blog. And many others don’t realize how effective a video blog is for increasing SEO.
Keep reading, we’re sharing eight ways to use videos in your blog.
1. How to Make a Video Blog to Promote Your Products and/or Services
Making a video that highlights your products and services is a great way for people to truly see what you have to offer. You can showcase your services or products in action and highlight the value they provide.
You can also use video to show how your product or service differs from your competition. Best of all, your potential customers get to see your product or service being used.
Letting them see how you operate helps people decide if your product or service is right for them in a way no written word can compete with.
2. Create a How-To Video Blog
It’s incredibly frustrating when you start using a new product or service only to be confused as to how to use it properly. Perhaps you are selling a product where some assembly is required.
Maybe your business gets lots of questions about a specific topic on how to get the most use out of your product or service. This is a great opportunity to create a how-to video blog.
Letting people see how to properly use your product can be the difference between happy, satisfied customers and tons of negative reviews from frustrated people.
Also, there are tons of different types of how-to videos you can put together for your company. Just use your imagination and start recording.
3. Use Videos as Links to Enhance Your Information
Your video doesn’t have to be the main focus of your blog. Instead, you can use existing videos and add them in as links.
If you own a business where you photograph weddings, you could write an article about finding the best wedding dress for your figure. To help enhance your article, you could add a link to a video you’ve created showing the top 10 wedding dress styles for the current year.
4. Set Yourself Up as an Expert in Your Field
Part of branding your business is setting yourself apart from your competition. Those businesses who post videos interviewing other experts are establishing themselves as an authority in their field.
But you don’t need to go far to look for people to interview. You can make a video hosting a discussion between yourself and your employees. You can also interview a client to discuss their experience working with you and your team.
5. Video Reviews to Boost Sales
We all know that reviews help with sales. In fact, a positive review can help boost your sales by 18%. And your customers are more likely to spend upwards of 31% more on your products after reading your reviews.
For these reasons, it’s a great idea to encourage customers to post videos of their review of your product or service. A customer may be able to explain better than you can why someone else should buy your product.
Also, a video review shows that it’s not a fake review. A good review video on your blog can help back up the point you’re trying to make as well.
6. Do What Top Video Blogs are Already Doing
There are a few things the top video blogs are doing that you can easily do yourself. No matter who posts videos, they should be consistent.
In other words, don’t create a video and then three months later, do another one. Most popular video blogs post at least weekly, if not daily.
They also bring out their personality. No one wants to see a long commercial for your product or service. They want to know who they’re thinking of doing business with. A video helps showcase your personality and humanity to potential customers.
The top video blogs also realize that while people are okay with letting poor visual quality pass, poor audio quality is a huge turn-off. Fortunately, professional microphones are relatively inexpensive. Invest in one and you’ll find more people can easily enjoy your videos.
7. Use Videos for Cross Promotion
Certain businesses compliment one another.
An architect works with a lot of the same people that an interior designer works with. A criminal attorney may refer clients to a bail bonds company. Each business has similar but not competing businesses who can help them out.
Use video to help cross-promote one another. You can introduce another business to your customer base. Making one video that shows how both companies complement one another helps you both.
You can also both use the same video on your sites. You can also post it to YouTube with links back to both your websites.
8. Use for Your Signature or About Us Page
People want to do business with people they like and trust. However, when you’re out there competing against billions of other websites, it’s hard for people to see the personality behind the website.
Creating a video that showcases who you are is a great way for customers to get a glimpse of who you are and why you love what you do.
It doesn’t have to be a long video, but using video on your About Us page or even below your signature in an e-mail is a great way to quickly give customers a sense of who you are.
Get the Help You Need
Now that you have some ideas on how to make a video blog, it’s time to get started. Don’t assume you’ll become the Steven Spielberg of video blogs overnight.
It takes time and practice. You’ll get better at determining which videos work best for your business over time.
And don’t be afraid to ask for help. Contact us if you need some additional inspiration or support.
Comments are closed.