So you have worked day and night to build your business into something you’re proud of. Your products and services are excellent, and you have a smart new website.
So what next? How are you going to get people looking at your website or talking to you about your services?
You probably have some marketing strategies for advertising your business. But if blogging isn’t one of them, you should think again.
Recent statistics have shown that businesses that blog regularly generate 55% more site visits. They also get 97% more links to their websites and their pages get indexed a massive 434% more often.
And, get this — over 400 million people read online blogs each month.
So there has never been a better tie to start blogging for your business. Read on for 10 reasons why blogging is important.
1. Bring Traffic to Your Website
Every business wants more website traffic. There’s no point having a website if nobody is looking at it. So how do you get those clicks and those eyes on your site?
The main three ways you get traffic to your website are:
- Search engines
- Social media
And those three things are all interconnected. Here’s how…
Every time you write a blog post, you’re creating more fresh content for your website. Content is picked up by search engines (we’ll discuss how this is optimized next).
Social media posts all need content. Blog posts provide that content.
So you could say that blogging is the backbone of your web presence. Without that content you are struggling for things to share regularly on social media and also to fuel those search engine algorithms.
2. Blogs Post Are Great for SEO
So we know that blogging is great for content. But how does that content help your site appear on search results?
In short, search engines love good quality content — and they reward you for it. Blogging is the best thing you can do to enhance Search Engine Optimization (SEO) for your website.
When a business creates regular blog posts, it’s feeding the search engines with content to index. And if you’re smart you’ll insert helpful SEO indexing terms in your blog posts.
These are the terms that search engine users enter to try and find what they want. The more of these words you have on your website, the more likely they are to find you.
3. Describe Your Business in Detail
One of the great things about blogging is that you can write as much or as little as you like. Your blog posts, your rules. And with that freedom comes the opportunity to spend some real time describing your products and services in detail.
Tweets are all well and good — as are adverts and fliers. But sometimes your business deserves a bit more.
Blogging offers you the chance to write profiles of your staff, detailed descriptions of your services, and stories behind how your products came about.
And as we just discussed, long-form articles are great for SEO.
4. Demonstrate Your Authority
So, we’ve established that content is good.
And what is even better than content? Good content.
Recent statistics have also shown that blogs are the 5th most trusted source for content online. So it goes to show that writing authoritative, well-written articles about your industry will leave the reader thinking one thing: that you’re an expert. And people trust experts.
If your blog posts aren’t just interesting but genuinely useful, they’ll become go-to web content for your industry. And all of that equals web traffic to your site and positive brand enhancement for your business.
5. Develop Your Voice
So, we’ve got good, high-quality content with authority that the search engines love. What else do we need?
Well if we want people to actually read it, we need it to be engaging.
Developing your voice is a very important part of brand identity. Writing in an engaging, casual, yet authoritative style is easier said than done though and does require practice.
But once you have found a unique voice that you are comfortable with, readers will come to find it familiar and will create positive associations with your brand.
Using techniques like asking questions in your blog posts, even making some jokes, can all help your customers feel at ease with your style. You want your blog to be the one they look forward to reading.
6. Customer Insight
So now we’re engaging with our readers. Great! How does that help us?
Well apart from keeping them interested, and therefore keeping them on your website, you can start to have a conversation with them.
While you are giving your readers lots of helpful information about your business and your industry, you can also be getting information from them. To start with, you can offer a subscription form, so right away you’re getting names and email addresses.
Most blog platforms offer analytics about the clicks, referrals, and customer engagement with your blog.
7. Keep the Conversation Going
Right, so we’re getting to know who our readers are, which is awesome. We can also have conversations with them via our blog.
Adding comment fields means that your readers can share their thoughts on your blog posts or ask further questions about the content.
8. Opportunities for Sharing
When you read something inspiring, informative, or just fun, the first thing to do is share it with people.
Blogs are great for sharing. Their format is really user user-friendly and you can incorporate social media buttons on your posts to make it even easier.
Then you can sit back while your customers spread the word for you!
9. Link to Other Relevant Content
As we’ve discussed, one of the joys of blogging is having complete control over the content. So you can link to whatever you like.
The most sensible thing to link regularly to is obviously going to be other relevant content on your own site. Whether that’s connected blog posts, product pages, or contact forms. You can help direct the traffic on your site to where you want it to go.
10. Blogging Is Fun and Free
There are many aspects to running a business and there’s nothing preventing them from being fun!
Once you start developing your own voice, you’ll soon start to look forward to writing your blog posts. Thinking of ways to engage your customers and be creative with your writing is fun.
And it’s free.
Yes, blogging costs nothing more than your time. So what’s not to like?
That’s Why Blogging is Important
So there are 10 reasons why blogging is important. Pretty convincing, huh?
Seeing as it’s free and there are obviously so many benefits, why waste time? Start blogging for your business today.
Don’t forget to check out our blog for loads more hints and advice on the world of blogging.