It’s no secret that the Internet is one of the most powerful tools that your company can leverage for its long-term success. In fact, you can use it to exponentially increase the number of people in your target audience who encounter your brand on their own.
But, you’re going to need to create killer content in order to do so. We’ve developed a guide that details everything you need to keep in mind about SEO content creation. Let’s dive in.
Thoroughly Research Your Audience
As you might guess, you can’t expect to reach your desired levels of performance if you don’t have a strong understanding of who your audience is. To elaborate, part of SEO content creation requires you to write content that your target demographic is likely to find on their own through the keywords they search.
This research will serve as the foundation for your entire content strategy, and you will need to consider factors such as:
- Geographic location and time zone
- Ethnic background and primary languages
- Annual income
- Level of education
- Hobbies and interests
Put simply, you will be able to target your audience much more effectively with your content when you have a comprehensive understanding of who they are.
Determine Your Goals
To get the most out of the content you create, you need to have a set of established goals. To clarify, you need to determine the primary action you want your audience to take after they encounter your content online.
In many cases, this involves a user signing up for an email newsletter, getting in touch with your business to learn more, etc. Of course, it can also involve making a purchase.
Your desired outcome will play a large role in determining the type of content that you should create. To elaborate, let’s assume that you want your target audience to download a free e-book that your brand has created in order to learn more about industry trends.
The type of content that you write in this scenario would obviously need to be relevant to the topic.
Formulate a Content Plan
After you’ve determined your goals, you can then begin to map out your content for the future. This means deliberating on factors like when you plan to publish your content, topics that you will write about, and specific products or services that you will incorporate within this content.
By formulating a comprehensive content plan, you can establish a clear roadmap for the content you publish on your site — something that can easily help ensure you stay on track.
Then, it’s time to determine how you will optimize your content for search engines.
It should come as no surprise that the keywords you target will play a large role in determining who is able to find your content on their own. But, you also need to maintain a tone of voice that appeals to your target demographic.
To elaborate, it’s unlikely that the same tone within your article will appeal to men over the age of 65 as well as women between the ages of 18 and 25.
Writing is a deceptively complicated skill. In fact, writing something captivating that is liable to increase your conversion rate is much more involved than people first expect.
Put simply, many businesses don’t have dedicated employees capable of handling this task. This can easily lead to achieving subpar results and falling short of performance metrics.
Unfortunately, publishing low-quality content also comes with two additional drawbacks:
- It can hurt your SEO ranking on Google
- You can damage your brand’s reputation with your audience
So, it’s worth considering outsourcing this obligation to professionals in order to ensure that you achieve your desired results. When looking for freelance content writers, you’ll want someone who has an extensive portfolio that includes many different types of projects.
But, they should also have worked for businesses like yours in the past. These two factors combined will guarantee that the writer is able to produce the results you’re looking for.
Distribute Your Content Appropriately
Optimizing your content for search engines will ensure that your audience is able to find it on Google. But, this doesn’t mean that this should be the only avenue in which your target demographic encounters your brand.
After all, you invested plenty of time and resources into creating this content.
Fortunately, this endeavor isn’t as difficult as you might expect it to be. For instance, leveraging email marketing and social media are straightforward ways to help distribute your content.
When handled correctly, they can also come with a significantly large ROI. When distributing your content, though, it’s imperative that you frequently consult your analytics.
You can use this information to determine how your audience is interacting with your content, what type of content seems to be the most popular, etc. You can then adjust your content strategy moving forward so that you can achieve the greatest results.
SEO Content Creation Might Seem Intimidating
But, it’s not quite as difficult as you might anticipate. With the above information about SEO content creation in mind, you’ll be able to ensure that you lay the groundwork for a drastic increase in future web traffic.
Want to learn more about what we have to offer? Feel free to reach out to us today and see how we can help.