Did you know that the page at the very top of a search engine gets 33% of all traffic after someone makes a query?In addition to this being the case, the vast majority of search engine users don’t click past the first five results that pop up after they make a search. While there’s a lot of awesome content lower down in Google, it garners virtually no clicks and goes ignored. Don’t let this happen to your webpage! Custom content for your next SEO campaign will help your page move higher in results and gain more clicks.
Read on to learn what an SEO strategy is and how custom SEO content creation can take your business to the next level.
What Is an SEO Strategy?
Search Engine Optimization (SEO) is an online marketing strategy that boosts your page higher up in search engines. You (or the professionals that you hire) create content rich in keywords and reputable inbound and outbound links. This makes your webpage more appealing to Google crawlers and places your webpage higher up in search engine results pages (SERPs).
There are two basic types of manipulations that make up a well-rounded SEO strategy: on-page and off-page SEO.
On-site SEO refers to manipulations that you perform on your official website itself when creating custom content that will be appealing to readers. The most popular on-site strategy is keyword research in which you identify the highest-volume keywords that are a) related to your page, and b) easy to rank for.
There are other aspects to on-page SEO as well. These include:
- Updating video and image descriptions on your website
- Publishing frequent content to ensure that you remain relevant
- Editing HTML and coding to be rich in quality keywords
- Using SSL/Alt-tags appropriately
- Ensuring fast load speeds for your webpage
- The production of quality content that your target audience cares about (we’ll tackle this in more depth soon)
Off-site SEO is a term that refers to changes that you make online but outside of your official website. The idea is that the manipulations that you make off-page will drive traffic to your website through other channels. The most common off-page strategy is the insertion of backlinks- links that are embedded within your content by an anchor text- to establish connections with other relevant web pages.
Quality backlinks not only make you look reputable to potential clients but also boost your authority in the eyes of search engine spiders. They will see that your page is associated with other credible and relevant websites and boost your rankings for keywords on similar topics.
Other off-site strategies include:
- Using social media effectively to draw traffic to your site/find leads
- Getting likes and shares on these social media platforms
- Driving traffic with inbound links from other pages, PPC ads, etc
- Purchasing guest post packages and paying to have your blog linked to on related sites
- Engaging in local/mobile SEO to get clicks in your area
- Asking for (and linking from) reviews of your product
A comprehensive SEO strategy requires both on-page and off-page elements, but at the base of it all is one thing: quality content.
Why Is SEO Custom Content Creation Important?
In order to keep site visitors excited about your services, you’ll need to make sure that the things you post are relevant to your page. To do this, you’ll need to purchase custom content for your site.
But what is custom content creation?
Basically, it’s when you choose the title, keywords, and more for a blog post that you have professionally written. You provide the expert writer with a brief that includes all of the information that you want in your next post and they craft it into a well-written and highly clickable article. Read on to learn some of the main reasons why this is critical to your SEO strategy.
It Engages Visitors
Creating high-quality custom content is one of the only ways that you can get visitors to your website engaged. People have come to your site looking for interesting posts that are relevant to the query that they made, and they’re sure to bounce if you have generic content that doesn’t capture their interest.
When you have a lot of people bouncing from your site, you don’t only drive consumers away and send them to your competitors- you show Google crawlers that your site is poorly designed and disinteresting to users. Don’t let this happen. Get visitors engaged within the first 15 seconds of them browsing their website, or they’ll click away and take all of your hope for a business boost with them.
It Shows Crawlers Who’s Boss
We’ve talked about crawlers a lot in this post, but there’s a good reason- the fate of your webpage is completely in the hands of these bots. They’re basically the overlords of the internet and determine exactly what content people will see when they go online.
If you create content that’s relevant to your webpage, crawlers will begin to see that your page is related to specific key phrases. It will then know what queries are the most relevant to you and what keywords you should be ranking for.
If you have generic, non-customized content, crawlers may rank you for the wrong things and therefore not show you to your target audience. They may also just assume that you’re a bland and boring site and put your page down in the dregs of the net.
It Develops Your Brand
Creating custom content for your website also develops your brand and presents you as a unique voice in your market. Content that you order specifically for your website will be in your brand voice and therefore show your personality as engaging and unique. Custom content also ensures that you’ll never be dinged for plagiarism, which can completely destroy your site.
Get Professional-Quality Content for Your Website
Now that you know why custom SEO is important to your website, it’s time to get started.
Register with iWriter to order custom content for your webpage. Our experts provide the fastest, easiest, and most reliable content for your website so that you can effectively boost your SEO campaign ASAP. You can order custom content written on any topic imaginable and get an article of anywhere between 150 to 35,000 words in length.
We’re excited to help you boost your visibility and take your web traffic to new heights!