Are you a brand-new blogger who’s looking for your audience? Or are you a more experienced blogger who’s ready to expand your readership?
There are more than 4 million blog posts written every day, but how can you stand out from the crowd?
You may have heard a lot of conflicting information about how to grow your blog. We’ve got the insider hacks and the pro tips to help you ramp up your numbers and get your blog seen by a larger audience.
Create Original Content
You’ve probably heard that you need to create original content for your blog, but how often should you do it? Instead of posting every week or every month, try to post at least three times per week. You don’t have to create a long blog post, just try to cover a different topic each time.
Another strategy for growing blogs is to develop other forms of content, like infographics, memes, or videos. You’re trying to create viral content, so go ahead and branch out!
Again, you don’t have to spend a lot of money to create good content. As long as it’s original and reflective of your values, you should have a good result.
Learn About SEO
SEO, or search engine optimization, may sound confusing. It just refers to the process of making your blog more visible to Google’s search engines. If you can optimize your blog, you raise the chances of readers finding your website.
To make your blog SEO-friendly, you’ll want to find a few keyword phrases and work them in to your blogs. They can be different for each blog, but you should try to find keywords that people are searching for.
You can use an online keyword generator to do your research. There is much more to learn about SEO, but generating keyword phrases is a good first step.
Also, try to include a keyword in your title. It could increase the amount of clicks that you get by more than 20%.
Make a Podcast
When you make a blog, your goal is to drive as many people to see it as possible. If you create a podcast, you can advertise your blog on it and raise your viewership.
Creating great content is how to get people to read your blog, and the same holds true for podcasts. They don’t have to be fancy or even very long, just long enough to entertain your listeners.
Podcasts are fun because you can interview people and have listeners comment on the air. You can put in an advertisement for your blog at the end and invite people to check out your website.
Leverage Your Social Media Profiles
If you’re wondering how to build a blog, you need to establish a strong online presence. You’ll be using keywords to get your website to rank higher on Google, advertising for your blog on your podcast, and using your social media to attract new readers.
You should have a social media profile on all the major platforms: Facebook, Instagram, and Twitter. If you want to make more, you can, but stick to those three at first.
Pro tip: name your social media profiles after your blog. You could use your own name, but it might be harder for new readers to find you.
Ask for Back Links
Back links are when another website links to yours. They can add valuable “reputation points” to your website and make it rise in the Google rankings.
Once your blog is well-known and popular, other websites will link to yours. Before that happens, however, you may need to contact website owners directly and ask for the link.
What you can do is offer to link to their blog in exchange for a link to yours. You might be surprised to find out that experienced bloggers are ready and willing to help out a newbie!
Write an e-Book
Another way that you can boost your readership is by developing e-books and premium content. It’s not that hard to write an e-book, and you can charge a small fee.
Premium content simply means that you close off part of your blog and charge a fee to access it. You might want to wall off your infographics, or you might want to put your favorite blogs behind closed doors.
To see if your readers will respond to the premium content idea, start by charging a very low introductory rate. If they’re willing to pay a few dollars to access premium blogs, they may be willing to subscribe to more content at a higher rate.
Become a Guest Blogger
If you really want to see a spike in your readership, try becoming a guest blogger. You would have to reach out to other blog owners and ask them if you can write a guest blog for their website.
A guest blog can be about any topic, but you can include a link to your blog at the end. It’s a great way to hone your writing skills and get a little free publicity.
You should also feel free to comment on other people’s blogs. It’s good to get your name out there and can help you find new readers with the same interests.
How to Grow Your Blog from Nothing
You may be a bit discouraged if you’re just getting started with a new blog. There are so many websites out there and it can be hard to know how to grow your blog. The tips that we gave you are a great place to start, but what can you do if you’re not really that interested in writing?
If you’ve got a great idea for a blog, you can have us write blog entries for you. We’ll take care of all the SEO stuff, and you can specify which topics you’d like covered. It’s easier than sitting down to write, and we come up with some great articles.
You can register for free online, or just send us an email to get started. We’re looking forward to hearing your ideas!