Ever notice how an article published on Medium or LinkedIn later appears on other websites?
This practice is known as web syndication, or content syndication, and has the potential to drive massive traffic to your site or blog.
As a publisher, you can distribute your posts to multiple platforms or give one or more parties permission to publish them on their websites. This allows you to reach thousands of new readers — and potential clients.
Content syndication is just another way of repurposing your content. It’s similar to guest posting, but it doesn’t require publishing brand new posts on another website or blog. Instead, you can work with what you already have.
When executed properly, this strategy can get your content — and your brand — in front of a larger audience. As a result, you’ll get quality traffic and online exposure. Plus, it’s a great way to establish yourself as an authority in your niche.
But how does content syndication work? Most importantly, is it right for your business? Read on to find out!
What Is Content Syndication?
In a recent survey, 86% of B2B marketers said that content marketing helped them create brand awareness. About 45% of responders got more subscribers, while 70% generated more leads.
As a business owner, you know that publishing relevant content on your site and using SEO to promote it can increase traffic and brand awareness. However, this strategy alone takes months to generate results. Even experienced marketers have trouble getting traffic that converts.
While there are many ways to promote your content, web syndication stands out because it’s affordable and convenient. With this tactic, you can leverage existing content to get more views and subscribers.
Web syndication involves distributing blog posts, articles, videos, and other types of content published on your website or blog to one or more parties.
Think of it as a barter arrangement. Other websites and blogs get free, quality content that relates to your audience. In exchange, you get more traffic, backlinks, and online exposure.
This content marketing strategy allows you to reach potential customers who otherwise would have never known that your website exists. Since you can republish the same post or video over and over again, you don’t have to put in extra time and effort to create fresh content.
Web Syndication vs. Guest Posting
Web syndication and guest posting serve the same purpose: to put your content in front of a large audience and create brand awareness. But each of these strategies requires a different approach.
With guest posting, you’re creating original content for third-party websites. This means you must adhere to their guidelines and follow specific instructions.
Content syndication involves republishing your posts on third-party sites. With this strategy, you’ll first post the content on your website and then look for platforms whose audience is relevant to your business.
This approach is more flexible and cost-effective than guest blogging.
First of all, you can in front of more than one audience. Your content can be published on two, five, or more websites, so you’ll get more bang for your buck.
Second, content syndication networks often have large followings. iWriter, for example, can distribute your content to more than 100 news sites, including NCB, FOX, CBS, and others.
Third, you can syndicate most types of content, from eBooks and white papers to case studies. Guest blogging, on the other hand, is often limited to blog posts and infographics.
How Does Content Syndication Benefit Your Business?
This content marketing strategy is ideal for those who want to expand their reach and increase brand awareness. It’s a cost-effective way to build quality backlinks, make a name for yourself, and generate leads.
Republishing your content on high-authority sites makes it easier to reach more prospects and position yourself as an industry leader. This can boost your company’s reputation and introduce your brand to an entirely new audience.
This tactic can also strengthen your online presence and help you build trust with your customers. The key is to offer quality content that your target audience can relate to.
A strong online presence also allows you to enter new markets more easily. Customers are more likely to purchase new products or services from someone they trust.
Another advantage of content syndication is that it drives organic traffic to your website or blog. As a result, it can reduce your advertising costs and increase your ranking in the search results.
Web syndication is also a great way to engage, educate, and inform your customers. Again, creating high-quality content and sharing it on relevant platforms is paramount.
Content Syndication Best Practices
Now that you know more about web syndication, you may be wondering how to get started.
First, check your existing content and determine what you could use for your syndication strategy. Second, look for an experienced writer who can create content that aligns with your marketing goals.
Speaking of goal setting, make sure you know what you want to achieve. Set clear goals for each post — decide whether you want to reach more customers, raise brand awareness, educate your audience, and so on.
Determine who you’re targeting and what outcome you expect. The whole point is to align your efforts to specific stages of your sales funnel.
Next, find the right publishing partners. Make a list of syndication platforms and websites that appeal to your target audience. Considering testing out the platforms you’re interested in so and then choose one or two that meet your needs.
Get Started with Content Syndication
Without a doubt, web syndication is one of the best ways to increase your reach and maximize the content on your site or blog. Think of it as brand awareness on steroids. A high-quality post can put your brand in front of thousands of readers and potential new customers.
So, are you ready to get started? Fill out our content syndication order form or contact us to discuss your needs!