How would you rate your web presence? We live in a day and age where business owners without one are left “dead in the water”. In fact, just having a web presence isn’t enough in today’s economy.
You need to have an effective web presence. You need to work with someone who can help you with SEO, someone who can help you with PPC or paid ads, and you need to look for the best content writing service you can afford.
All of these professionals possess skill sets that will control the front-facing identity of your company. Your web copy and digital marketing campaigns create your brand. Essentially, they form the way that customers view and interact with you.
If you feel like you haven’t done enough for your web presence, have no fear. Today, we’re going to talk about how to hire the best content writing service for your business.
So, read on! There’s a lot to learn.
How To Choose the Best Content Writing Service
Choosing the best content writing service for your business is a big step. You need to make sure you’re hiring a company with great communication, professional writers, and who can put out relevant content for your industry. They are going to be an important part of how you communicate with your customer base.
Since it’s such an important decision, there are a few things we think are important to consider. Let’s dive into them below.
They’ve Been Around the Block
You want a company that’s “been around the block”. You want a company with experience. It’s even more helpful if the company you’re working with has experience in your industry.
You may pay more for an industry-specific content writing company. But, the money will be worth it. You’ll get writers who know the most current news and research affecting your business.
Since they know your business so well, they may even be able to help you craft a branding strategy.
Types of Services
You’re going to want to make sure you hire a company that provides what you’re looking for. Some companies specialize in SEO content, some specialize in whitepapers, and some might do web copy. Every content writing service company is different.
While it may be a good idea to hire a big-name agency that does it all, you might want to reconsider. Just because they do everything doesn’t mean they can do everything great.
The fact that they cover everything ensures that there definitely are some services they provide that are “less than great”. You want to work with the best content writing service company. As a result, you may want to look at a smaller company that specializes in the type of copy you want.
If you can find a company that specializes in the type of content you want, in your specific industry, then that’s a grand slam!
You’re looking at 5 basic types of content. A company will either provide web copy, blog posts, copywriting, copyediting, or content marketing. Web copy is what you see on your web pages. Blog posts will be used to fill out your blog.
Content marketing is similar to blogging. The difference is the company will help you design a campaign and craft multiple pieces of content around that brand message.
Copywriting is writing that’s specific to lead or revenue generation. There is a definitive goal in mind with copywriting services. Copyediting cleans up your content to make sure it has no grammar errors and flows smoothly.
Copyeditors will also fact-check to make sure you’re providing the best content possible. Google likes that!
Deadlines and Customer Service
No matter what industry you’re in, the best content writing service company should be prompt and professional. Naturally, you’ll want to give them a reasonable amount of time to produce original, quality content. But, they should be able to stick to any deadlines you agree upon with them.
The goal of hiring a content writing service is to help you focus on what you do best: growing your business. To be honest, that’s the purpose of hiring any third-party vendor or service provider. You need to be able to rely on this company to produce content to update your blog or web copy on time.
Be very clear about what you expect from each other in the beginning. Go out of your way to discuss things like expected turnaround times, the number of project edits, and ask them about urgent orders. Well-established content companies will have policies in place for processing urgent orders.
They may charge you more for the quick turnaround time. But, it’s nice to know they have a system in place for getting the content to you exactly when you need it.
Open communication is a necessity in any relationship. But, it’s especially true in a business setting.
Your content writing service company should be responsive. There is no reason for a lag in communication in today’s economy. With the number of communication platforms available, instantaneous responses have become the norm for customers.
You’ll know you’re working with a great company by their level of communication. There should be a lot of communication at the beginning of your relationship. More specifically, they should be asking a lot of questions.
Look to see that they’re making the effort to find out about you and your business goals. At the end of the day, although they don’t work for you, you’re entering into a business partnership.
Make sure they understand what you want out of their service. It also doesn’t hurt to make sure they operate under the same business culture and values as your team.
As the relationship develops, make sure not to micromanage them. The number of times they contact you will eventually taper off. That’s completely fine.
Once the content services team knows what you want, they’ll begin to work independently. They may ask for your input from time to time. You’ll also have an opportunity to “guide their hand” with any edits you request.
Ultimately, the success of the partnership depends on mutual respect. Don’t compromise that respect by micromanaging their output.
Sit Back and Relax
Now that you’ve hired the best content writing service company, you can sit back and relax. Actually, you can’t. You’ve got a lot of work to do!
Your time’s been freed up to focus on growing your business and landing more customers. Go out there and give them everything you’ve got!
If you have any more questions about content writing services, or how they can impact your business, contact us today. We’re always happy to help and look forward to helping you grow.