According to research, about 65% of people would rather learn through infographics. And with the rise of digital media platforms, it looks like this number is going to go up from here.
But with the rise of visual learners, what happens to content creators such as blogging platforms? How do we grab and keep visual learners attention?
This is where writing tone comes in.
You don’t have to be a language guru to know that mastering personal tone in writing is everything. But how does one perfect personal writing tone when producing content? Here are some tips!
1. Read Your Content Out Loud
One of the worst mistakes when figuring out your tone in writing is using a voice that’s not yours. So many times writers will force a professional feel that makes readers feel distant and disconnected from the content.
Fortunately, there’s a way to be professional yet keep a personal tone in writing. Avoid using complicated language in order to express a simple point.
Consider the difference between “I had an appendectomy” and “I had my appendix removed.” The latter sentence doesn’t use complicated verbiage that will cause readers to drift off.
2. Drop Off Topic Tangents
If you want to master a personal tone in writing, delete all the off-topic tangents. Sometimes writing longer articles cause writers to steer off the topic on hand. If a reader clicks on your article, it’s because they want to hear more about it- not about your vacation in Aruba.
3. Descriptions And Details
The use of descriptions and details are going to be vital when trying to find the personal tone in writing. Let’s take, for instance, the difference between “in July” and “a humid July day”. While both of them convey the same message, one encourages the reader to feel. Adding even the smallest details to your content urges the reader to use their 5 senses when digesting your content.
4. Hello, Unconventional Beginnings
It’s no secret, no one uses “Once Upon A Time” to start stories anymore. And while it might have worked for us growing up, it’s time to start using not-so-traditional ways in order to begin your content.
Instead of starting from the beginning, why not start from the middle? If you’re producing fictional content, throw readers off by opening up the scene explaining how the murderer was struggling to leave the crime scene instead of the events leading up to the crime.
5. Use Modern-Day Language
According to recent research, 60% of young people do not read books. And while we can blame the rise of social media for this high percentage- we can also agree that relatable language isn’t always used.
For example, instead of using “She slipped on her patent leather shoes and adjusted her lipstick” consider “She slipped on her new red bottoms an adjusted her lipstick.”
Even though the sentences are similar, one adds a sense of contemporary language that the audience can grasp.
6. Keep Audience In Mind
When it comes to perfecting a personal tone in writing, you’re always going to want to keep your demographic in mind. Even though most writers and content creators are used to using generic tones everyone could relate to, using target language is key.
While some sites function well with “dude/bro” language others work better with humor and lightheartedness. Keep your audience in mind.
7. Don’t Use Language That Isn’t Yours
One of the most common mistakes of modern-day content creators is stealing language that isn’t their own. When they see a similar blog doing well, they begin copying color themes, picture setups, and language. They see the success of another and automatically lose themselves in the process of trying to achieve that success.
Always remember that an audience can always tell if you’re bluffing. While they might not necessarily call you’re bluff, they can tell if you’re using borrowed language.
While both the New York Times and The ShadeRoom are fairly successful blogs, they both extremely different when it comes to branding. One thing that you always want to be aware of is carrying your branding tone throughout all your articles.
Because your tone in writing is going to be the first line of defense when it comes to your brand, readers will be able to tell what kind of educational and cultural background you come from within the first couple of lines.
9. Keep It Real
Lastly, if you want to perfect personal tone when writing your articles – just keep it real. A lot of times readers fall into the dreading habit of adding fluff to their content in order to steer away from what they really want to say.
Let’s take authors Josh Richman and Anish Sheth for instance. Even though they’ve both spent many years of their lives studying medicine in prestigious universities- they wrote a book that sold thousands of copies across the country.
The title? “What’s Your Poo Telling You?”
And while this may seem a bit informal to most, both Gastroenterologists used a common language in order to help readers relate to a common problem. While they could have easily used scholarly jargon in order to convey their message, they took a lighter approach that sold them thousands.
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