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Now What? 8 Great Ways to Use Your Blogs (Beyond Your Site)

content sharing

Blogging has quickly become a popular way to create brand authority, build exposure, and even make money! It’s something that benefits large, worldwide corporations as well as smart young college students and everyone in between.

But, you have to know how to make the most of blogging if you really want this digital tool to work in your favor. A blog post isn’t something you spend so much time and money on to create, publish, then never touch again. It’s an invaluable marketing item that can be re-used over and over.

The trick is to know how to make use of all the content sharing opportunities out there!

Here are 8 ways to leverage the content you write after you publish it as a blog.

1. As Standard Social Media Posts

Sharing a newly-published blog on social media is one of the best ways to start generating traffic for it. It gets people interested in the content you’ve just written, which can then lead to more interactions with your brand.

Plus, if a reader really likes what you have to say, they’re likely to share it on their own social pages or at least comment on your boost. This creates a “buzz” around your blog. It draws even more attention and it can place you in front of new audience members that you wouldn’t have reached otherwise.

2. In Social Media Groups

The catch to “posting on social media” is that this can mean so many things!

You can share your blog on your company’s Facebook page or link to it in your Instagram bio. You can talk about it in your Instagram story or add it to a conversation you’re in on Twitter.

Or, you can get a little more personal with your sharing strategy and bring it up in one of the groups you’re in. Maybe you’re in a group with other small business leaders in the area and you just wrote a post about local SEO. Maybe you’re in a group with thousands of other creatives and freelancers who could benefit from reading a blog post on taxes or generating leads.

Don’t be afraid to share your insights with them. It will mean more when you do so in a direct manner like this, and it can lead to better interactions within these groups in the future.

3. On Your Personal Social Pages

Keep in mind that your personal brand goes hand in hand with your business.

It doesn’t matter if you’re the CEO of a large company or a one-man show who just started his own business. You should have a personal social media presence as well as a business-oriented one.

This gives you another opportunity to make use of your blogs. You can share your new posts with your personal network in a similar way that you would with your professional one.

You never know if your aunt knows someone who could benefit from your services or if your childhood neighbor is now some sort of marketing mogul. Such connections could lead to huge business opportunities if only you make the effort to share more with your personal network.

4. On LinkedIn

Some people hesitate to re-publish their blogs on LinkedIn because they’re afraid of duplicate content. While this isn’t something to mess around with, the good news is you don’t have to worry about it on LinkedIn.

Google isn’t crawling LinkedIn for duplicate content. It basically understands the value of sharing your blogs on this platform, and it doesn’t take this as you trying to one-up how their algorithms work.

This is just one of the non-indexed opportunities available to you.

5. In Email Campaigns

The next place where you can re-use your blog posts is on email campaigns. This applies to both current blogs and old articles, too.

Sending out an email alert for your new blog post or dropping a link to it within a newsletter is a great way to draw more traffic to it. Recycling an old blog and putting it in a new email campaign also helps make the email look more valuable and informative to users.

It’s a win-win no matter which way you spin it.

6. For Vlogs

Here’s a thought: if you’ve just written a lengthy, in-depth article on a major topic within your industry, why not make a video about it? Turning your blog into the script of a video doesn’t count as duplicate content. It’s actually pretty smart.

This means you have another opportunity to share everything you’ve just said in your blog, but in an even more interactive way. Making videos gives you a chance to put a face to your brand and create stronger connections with users.

7. For Podcasts

If you’re not the biggest fan of being in front of the camera, at least consider turning your blogs into podcasts. This offers basically the same benefit of making a video, but it doesn’t require as much work and it’s a little less personal (which you may prefer).

The only thing is you’d have to be consistent with your podcast for it to really take off. This would mean you either turn every single blog into a podcast episode, or you supplement your podcast with blogs and with original content.

8. On Message Boards

The final place you can share your written content is on message boards. You’d be surprised how many professionals still interact on sites like Quora and Reddit. Not to mention, there are plenty of more industry-oriented sites you can share blogs on.

The trick is to find them and start interacting in these online communities. You never know who they could lead you to!

Content Sharing and Creating Made Easier

It’s one thing to figure out all the different places you can share your content, but this doesn’t do much to benefit you if you have a hard time coming up with new blogs in the first place. Luckily, you don’t have to write all of your blogs on your own!

That’s where we come in. Our team of writers is ready to help you with everything from writing blogs and e-books to press releases and even cover letters.

For more on how we can boost your content creating process and make content sharing easier, click here.

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