Are you preparing to launch your own brand? Or do you want to increase and strengthen your online brand presence?
Regardless if you are a marketer on a blogger, you need to increase your website branding. Studies show that 60% of consumers will likely patronize brands they connect with.
Thus, you need to ensure that your brand sticks above the rest.
Establishing an online brand involves different factors. What is surprising is that some of them are simple yet full of impact. Heed these tips and see your brand fly in no time.
1. Simplicity Matters
Why complicate things if you can keep things simple yet effective? Make sure that your website has everything it needs. And do not go overboard.
The key is to make your visitors understand your message in the simplest way possible. Too much unnecessary content may confuse them.
Focus on ensuring your website loads fast. Keep in mind that people do not want to waste their time.
2. Explain Who You Really Are
You need to show your clients who you really are right from the get-go. Come up with a clear marketing message.
Use your “About Us” page to get this message across loud and clear.
Your visitors need to see your unique identity whenever they click this particular page. Try telling a true story that played a big role in shaping who you and your company are. You can even add a few photos for a more personal touch.
Let everyone know what you stand for, and list your business principles. Let everyone know the driving force behind your brand.
3. Pick a Theme and Stick to It
You need to decide on a theme that will set the tone for your website. The theme is what your customers and visitors will immediately associate with your brand. Come up with a theme that is personal, modern, and fresh-looking.
Be consistent in relation to the rest of your website, including your brand’s logo.
Mind your typography and stick to one font type. Using different fonts tend to confuse visitors.
If your business offers fun and hip products, create a theme that is light and vibrant. If you are offering more serious products and services, go for a more professional theme.
4. Colors Speak
You also need to choose the right colors that complement your brand. With the different colors to incorporate in your website, there is a risk of using too much for your own good.
If you are trying to achieve a modern look, two to three color tones should work. Try using two primary colors. Go for a neutral background.
The colors that you pick should reflect the personality of your brand. They should complement the theme of your website.
5. Use Social Media Widgets
Does your business have social media accounts? Make sure to put links to your channels on your official website. Do this by placing social media widgets on your website.
Widgets can help your visitors access your social media accounts with one click. You can update them on any posts and videos you recently uploaded.
By connecting them to your social media channels, you will create more customer engagements. The more engagements you have, the more visitors you will attract.
6. Use Strong Visuals
One of the biggest reasons people keep coming back to check your website is visuals. Make sure you use strong visuals to send your brand’s message loud and clear.
Apart from choosing the right colors and fonts, use compelling images. But don’t settle for those generic smiling faces and close-up shots. Your pictures and images should carry your brand’s specific message.
Strong visuals should partner with engaging blog posts. If you have an interesting story to tell, your images will take it to the next level.
7. Integrate Videos
On top of strong images, you need to integrate videos. By videos, we don’t mean embedding your YouTube videos on your page. What we mean is integrating moving images that will keep glue your visitors’ eyes to your website.
Place these images at the front and center of your background header.
8. Intensify Customer Support
Part of creating a solid online brand presence is strong customer support. Install some customer service plug-ins. Start with a 24-hour live chat, especially if you are offering tech and electronic products.
To save more time in answering basic customer inquiries, install a customer support bot. The bot can respond to generic questions that your clients will likely ask. It will give you the opportunity to respond to inquiries in a swift manner.
Studies show that consumers are starting to prefer customer service that does not require talking. This is where a live chat plug-in comes into play.
9. Use Customer Feedback
Excellent customer service translates to positive customer feedback. Thus, use your clients’ positive reviews to your advantage.
Collate all of the positive reviews and testimonials. Share them on your website for everyone to see.
Positive reviews increase your credibility. They help you establish a solid reputation in the industry.
When the time comes that you start receiving awards and recognitions, proudly showcase them on your website too.
10. Be on Top of Your Data
Last but not least, you need to stay on top of your data. Get a heat map tool to get a better picture of the people who visit your website.
Your data will also tell you if you need to do some tweaks and improvements. You will get an idea if there is a bug that affects your visitors’ browsing experience.
Improve Your Website Branding Today!
Website branding is only the start of the journey. After building your momentum, you need to sustain it for the long haul. The next step is to execute strategies that will improve your brand.
Expand your business by using different strategies like corporate giveaways, hosting events, and blogging. Check out our posts that will help you kick-off a blog site. We also have articles that will guide you as you incorporate blogging into your marketing strategies.
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