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What is the Importance of Good Web Copy?

web copy

Is your website filled with lots of quality web copy?

If not, your website isn’t as successful as it could be if you were to make good web copy more of a priority. If you run a business, you might even be missing out on sales and turning less of a profit every month due to a lack of great copy on your site.

It’s impossible to overstate the importance of good web copy. When you have it on your website, you’re going to attract more attention to your site and keep readers interested in what you have to say. In the case of businesses, you’ll build interest in your products and services.

Let’s take a closer look at some of the reasons you should consider adding good copy to your website yourself or pay someone else to do it for you.

Good Web Copy Will Attract Visitors to Your Website

One of the biggest challenges you’re going to face when you launch a website is getting people to come and check it out. You need to make a strong push to let people know that your website exists and that it’s worth their time.

The easiest way to build some buzz around a website is to have a ton of good web copy on it when it first launches. It’ll give people a reason to head over to your website to check it out.

If you don’t have good web copy on your site or don’t have any copy on your site, what is the purpose of people coming to visit it? You’ll turn them off from the start and they won’t want to bother seeing what your website is all about.

It’ll Captivate Them and Hold Their Attention Once They’re There

When people hear that your website contains a lot of great copy on it, they will want to read it. Their intrigue will lead to them searching for your website and taking a look at it.

The web copy that exists on your website needs to live up to whatever expectations that people have built up for it. It needs to captivate visitors to your website and hold their attention for more than a few seconds.

It might surprise you how many people go to a website, look at it for a few seconds, and then leave. Don’t let people do this to you! Give them the copy they want right away so that they hang around on your site for a while.

It’ll Reflect Positively on You or Your Business

Do you want people to think that you aren’t serious about your website or the business you’re running through it? Do you want them to think that you’re sloppy and don’t pay attention to details?

They’re definitely going to think both of those things if they head to your website and find copy with spelling errors and grammar mistakes.

If you’re not good at spelling or grammar yourself, you might not judge people based on their spelling and grammar. You better believe there are plenty of people out there who will judge you if your web copy contains a slew of spelling and grammar errors though.

Nothing will turn people off quicker than copy that looks like someone wrote it in five minutes and put it on a website. Avoid taking that approach to putting good copy on your site at all costs.

It’ll Encourage People to Explore Your Website

Imagine someone walking up to you with a bag of potato chips. They give you one, you eat it, and it’s delicious. Hands down the best chip you’ve ever tasted.

What are you going to do next? Chances are, you’re going to ask for another chip and then another chip and, before you know it, you’ll be eating those chips every day.

The same concept applies when it comes to good web copy. If you give people one piece of copy that they love, they’re likely going to ask for another one and then another one after that and so on and so forth.

Before you know it, they’ll be looking in every corner of your website for great copy. That’s how you hook people and keep them interested in your site.

It’ll Make Your Website Look Up to Date

When you commit to putting great copy on your website, you have to commit to doing it more than once or twice.

You have to update your site with good web copy all the time since it’ll be what people look for when they visit you.

To go back to the example using the chips: You don’t want people to come to you looking for the delicious chips you had yesterday only to discover that your bag is empty now, do you?

Try to update your site with great copy at least a few times a week. It’ll make your site look updated and give people a reason to bookmark your URL.

It’ll Give People the Impression That You Know What You’re Talking About

Maybe your run a website about running and provide people with all the tips and techniques they need to become runners themselves. Or, maybe you run a website that sells running clothing, running sneakers, and everything else runners want to buy.

Either way, you want people who visit your site to know that you know exactly what you’re talking about. You want to show them that you’re an expert in your field and that they can trust you.

Adding quality web copy to your site will give them this impression. When they can read things you’ve written, they’ll get a better sense for who you are and why they should come to you for their running needs over someone else.

It’ll Beef Up Your SEO

Search engine optimization is very important when it comes to running a successful website. If your site doesn’t show up when people search for topics related to your blog or business, you’re not going to attract many visitors to your site.

By taking steps to add web copy to your site, you’ll beef up your SEO. It’s a good idea to learn how SEO works before you start throwing copy on your site. As long as you’re familiar with how to use SEO to your advantage, you’ll improve your chances of moving up on search engine lists.

It’ll Motivate People to Link to Your Website

If you’re creating copy people trust and ranking well on Google and other search engines, it won’t be long before other websites start linking to your site.

They’ll do it, in part, to try and improve their own SEO. But they’ll also do it because it’ll reflect well on their website when they’re linking to a site that people trust.

You’ll also have a much easier time getting other websites to take you seriously when you load your site up with good web copy. They’ll know you’re for real when they see how much copy you have scattered around on your site.

It’ll Also Motivate Them to Share Links to Your Website on Social Media

People won’t only link to your website on their sites once you start putting up good web copy on a regular basis. They’ll also link to your site on social media.

That could open you up to a whole new audience. If you’ve written something great on your site, people are likely to share it and send it around, which will result in more people visiting your site.

It’s amazing to see how one link on social media can change the course of a website when it goes viral.

It’ll Help You Sell Products and Services

If you’re running a business through your website, good web copy is of the utmost importance. The more copy you put up, the more people will visit your site and the better your chances are of making sales.

Those businesses that don’t put up any original copy usually find out the hard way why copy is such a big deal. Within a few months of launching their sites, they aren’t bringing in visitors and, therefore, aren’t making many sales.

You can change that in a matter of weeks by focusing on adding copy to your site. It’ll allow you to start bringing more people to the site, where you can show them the products and services you have to offer.

You can’t afford to run an online business without adding copy throughout its website. It won’t work, no matter how amazing your products or services are.

It’ll Also Allow You to Sell Advertising

If you’re not running a business through your website, there are still ways you can use it to make money. Specifically, you can sell advertising or place ads on your site to turn a profit.

The problem you might have, though, is that online sales are usually based on the number of visitors that a website brings in. If you’re not attracting much attention, the odds of you selling advertising are slim to none.

Quality copy has the power to change that. When you make it your mission to put more web copy on your website, it’ll result in more people coming to your site. That will, in turn, entice companies to advertise with you and make you profitable.

If your goal is to attract companies to advertise on your site, there are other steps you can take to make it possible. But in general, adding good copy to your site is what you should do first and foremost.

It’ll Prove Your Website Is Worth the Cost Associated With Running It

You can’t run a website for free. At the very least, you’ll need to pay for your domain name every year. And in most cases, you’ll also have to pay web designers, coders, and more to assist you along the way.

It’s going to be difficult to justify the cost of running a website if you aren’t putting good copy on your site and attracting people to it. You’re going to be wasting money on web design that you’re not using to its full potential.

Before you launch a website, you should have a strategy for web copy in place. Whether you’re going to create that copy on your own or hire someone to tackle it for you, it should be near the top of your to-do list.

Otherwise, why even bother? Your website is going to take all your money without providing much of a return.

It’ll Ultimately Make Your Website as Successful as It Can Be

There are about 2 billion websites on the internet today–and that number is growing all the time. By the time you finish the end of this sentence, there will be another dozen or so websites added to the mix.

Because of the sheer volume of websites, it won’t be easy to make yours stand out. But you can give it a fighting chance by arming it with good web copy.

When you provide people with quality copy, at least some of them will come back to visit you for more copy. Their loyalty will help your website become successful and show why copy is, without a doubt, still king.

Start Adding More Good Web Copy to Your Website Today

Are you in the process of launching a website and looking for good web copy to add to it before it goes live? You’re making the right decision by doing it.

You have the option of writing copy for yourself if you want. But you can also turn to a team of writers to make the process of adding copy to your site easier on you. It’ll give you the copy you need without putting the burden on you to produce it.

Contact us to find out how you can obtain great copy for your website for a reasonable price.

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