It seems like everywhere you turn on the internet there’s a blog for someone. Whether it’s a food blog, fashion blog, finances blog, or sports blog there’s something out there to spark your interest and get a little read time in.
With tens of millions of bloggers in the United States alone, one has to wonder: why do people blog in the first place?
Today, we’re going to dive into all of the reasons people fall in love with blogging. Hopefully, you’ll get inspired, grab some ideas, and hit the ground running with your own blog for your own reasons.
Why Do People Blog? Personal Entertainment
First up, let’s talk about entertainment. Sometimes, blogs are meant to entertain yourself or others, and it usually comes down to personal blogs about life.
Let’s take a look at what some of these look like.
Blog For Self-Expression
Social media still pervades our everyday life and shows no sign of slowing down. So, what do you do when you log on Facebook, Twitter, etc.? You probably share your feelings, what happened to you that day, or something you learned or found.
Sharing and self-expression are great ways to have fun while you write loads of posts in your personal blog.
The great thing about blogs, too, is that the sky is the limit. There are really no rules about what you need to write about.
Are you passionate about movies? Start a film blog?
Does everyone tend to come to you for automotive advice? Start a mechanic self-help blog!
Maybe you discovered a new hobby, such as woodworking, or you want to share your longtime passion for political activism. Regardless, starting a blog is a great way for you to share yourself with a large audience all at once.
Blog to Meet Others
Speaking of self-expression, when you’re passionate about something it is attractive to others. This means that you’re going to draw in a large audience beyond your own personal real-life bubble.
Whether through comments, shares, personal contacts, etc., it’s always a great idea to meet others through your blogging. Meeting other people who are in your field or passionate about the same things will help you grow an audience, gain more knowledge, and maybe get new business.
Blog to Help Others
While not necessarily entertainment, helping others through your personal blog can be a very gratifying experience.
If you are somewhat of an expert in your field or on a specific subject, then it might be a great idea to use your blog to help others. Think about it; you had to start somewhere as a beginner, too, and you likely looked for advice and help from others.
Be that source of knowledge for another beginner and you will build trust, gain an audience, and you might even find a way to monetize your help.
Why Do People Blog? Personal Gain
It’s also important to touch on personal gain.
While it’s important to start a personal blog for entertainment and fun you also may want to consider how it can benefit you in other ways. The passion should always be there, regardless of what subject you’re writing on, but there are always ways you can help grow yourself or your business.
Blog to Make Money
We’ve sort of already touched on this, but there are a lot of ways to make money through your blog.
Most people start blogs simply because it’s something they are passionate about and want to share their experience and love. Somewhere along the way, you can learn to do it better and more efficiently and a good blog has many ways of making money, such as:
- Selling products
- Selling services
- Affiliate marketing
- Paid advertisements
A passion blog may not be able to make money right away, but that’s why it’s so important to build yours from the ground up.
Market Your Business
Whether you’re part of a business selling a product or providing a service, you need people to find you. If you’re not already an established brand, how will people know what you can even offer them?
There are many ways to market a business, but starting a blog is a great way to do that with the online community. People are searching for a lot of things, but a blog properly optimized for search engines will be more likely to appear at the top.
Having a blog that is genuinely helpful is a good way to earn more business because people are searching for actual information. They may not be actively seeking out your business…right away, that is.
So, yes, a blog will certainly help you market your business but you need to be careful how you go about it.
A haphazard blog will produce more frustration than trusted clients or customers. Your blogs should be informative (i.e., you need to be an authority), well written, and useful.
Your personal blog should also be published on a somewhat regular schedule and be varied in its content, which will keep people coming back for more.
Get a Jump Start on Your Own Blog
Blogs have been around since the mid-1990s and they’re still popular today. You probably stumble across other people’s blogs every single day, but what is all the fuss about? Why do people blog in the first place?
There are many reasons why someone might want to start blogging, but often it comes down to personal entertainment or personal gain (sometimes both!).
If you need help starting your blog or want to share some of your blogging ideas, feel free to contact us right away! We’d love to hear what your ideas are.