The internet gets bigger and bigger every year. New websites are being made every second, with an 800% increase in the number of sites online over the last decade.
The world wide web can be an amazing place to build and expand your business, but standing out amongst the billions of others online can take some real knowledge and hard work.
Most people on the web, yourself likely included, use Google and other search engines to guides themselves to new websites and needed information. That’s why the keywords you use in your blog are absolutely essential to get right.
If you use your most important searchable keywords in your blog writing, you can draw new users in and stand out from the crowd. If you fail to do so, you could be lost in the big pile-up of internet content forever.
Read on, and we’ll explain more below.
Understanding Keyword Strategy
Keywords are words or phrases that identify what people are searching for and define the topics and subjects that you are writing about.
Ideally, web users searching for information will find that information directly and clearly displayed on your blog. It’s essential to use the most relevant and searchable keywords in your posts so that they actually can reach those looking for such information.
What are searchable keywords and how do you decide which to use? There are a few different strategies and processes you can employ.
Going To The Source
Google is the most popular web search engine in the world. It’s what most web users to find information. As such, it’s a great place to start your keyword research.
You’re likely already familiar with Google’s suggestion feature, which offers up a small list of frequently Googled queries as you type.
These suggestions can be a great place to steal strong keywords from. Simply begin typing in the subject of your blogs, and see what kind of popular search requests pop up.
Google also offers their Keyword Planner tool which can help you determine how far of a reach your suggested keywords might have. At the bottom of every Google page, they also list related searches. This can be another good source to borrow from when creating your own keywords.
Other Popular Sources of Help
While Google is the reigning king of the internet search world, there’s a number of other resources that can help you get the best keywords for your website.
Digging through popular pages based around the subject you’re writing on can give you a wealth of ideas. Try scrubbing through Wikipedia articles, Amazon reviews, or other frequently visited websites and see what phrases and terms seem to repeat.
Another thing to keep in mind is the idea of questions. When users go to the web to look for information, they are doing so because they have a question in mind. Being able to determine what those questions are can help you both with your keywords and your blog writing in general.
Answer The Public is a wonderful resource that allows you to type in any topic and see a huge database of questions people online are asking about it. It can be another stellar place to get some great keyword blog suggestions.
What Makes A Good Keyword?
As you are sure to discover during your research, not all keywords are created equal. And if you want your blog to find people and succeed, it’s essential that you are using only the keywords that are the best and most searchable.
One of the most important traits of a good keyword is specificity.
Let’s say you’re writing a blog on new cars available on the market. You could just use keywords such as “cars” or “automobiles.” But as keywords, these are so unspecific and broad that searching them would turn up an insane amount of results. The chance of you ranking high among them is incredibly low.
The more context you add to your keywords, the more you’ll decrease the number of search results and make better connections with searchers. Instead of one-word keywords, fight to reach three or four words.
For example, “best 2018 car models” is likely to put you in a much smaller pool of results. It’s also more likely to connect you with searchers who need the specific information that you are writing about.
Where To Include Your Keywords
You’re including the best keywords on your blog to help you connect with and build an audience. But to make sure you’ll make contact, you need to include these great keywords in relevant places.
Using your keywords in the title of your article is highly recommended. Not only will it increase your chances of ranking high with Google, but it should help to easily catch the attention of those looking for such information.
The meta description should also include these keywords as well. If you don’t use a special SEO tool, the meta description of your page is usually the first 160 words of your blog post. Like with your title, the use of your keywords here helps with both ranking and orients your potential audience in the proper fashion.
And if you plan to share your post through social networking channels, don’t skimp out on your keywords just because you’re on a different platform! These keywords can help encourage clicks and shares.
Depending on what platform you’re on, you may even consider using your keywords as hashtags. These hashtags can draw even more interested parties to your content.
Using Your Most Important Searchable Keywords
The world wide web is a competitive place. If you hope to stand out from the crowd and connect with users, you must use your most important searchable keywords in your posts. Doing so will help you rank higher and will connect you with those that need the information that you provide.
Need help taking your blog to the next level? Contact us anytime.
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