Hello Friends! As you probably know by now, big changes are on the horizon for iWriter and I am looking forward to sharing some of those exciting details with you in the days and weeks ahead. For now, I can tell you that we are making a huge push to bring in many more top-level […] Read more»
Let’s start today’s lesson out with a very important fact- a new visitor to your website decides if they like you in an average of 2.3 seconds. For reference, that’s about the time it takes you to scratch your nose, read a text message or crack open a bottle of water. Now granted, part of […] Read more»
Now that you know “why” you need to have great content on your website, this would probably be as good of a time as any to define what awesome writing is in the first place. This section will focus on the most important aspects of content to make it really stand out. So let’s start […] Read more»
Before we get too far along in this course, let’s take a bit of a time out and talk about the freelance writers on iWriter for a moment. A lot of you have asked me, “Where do these writers come from? Are they all American writers?” We actually have writers from all over the globe […] Read more»
To be completely honest, I absolutely dread writing about search optimization these days. It almost feels like “SEO” is a curse word since so many companies promise the moon and then hardly deliver anything at all. And the advice seems to be all over the place from one website to the next. It makes learning […] Read more»
Pop quiz time- who is your ideal customer on the Internet? And to be fair, let me give you a few insights before you answer the question. If you own a brick and mortar storefront, then the customers you interact with everyday are not your ideal clients online. Those people already know your brand and […] Read more»
I wanted to let you know that the final few chapters are going to be a little different than what we’ve covered so far. From here on out, the lessons will focus on actions to make your website more powerful through content marketing. Let’s start with a blank slate. Forget about your website for a […] Read more»
Now let’s talk a little bit about blogging, which has long been the webmaster’s best friend for driving in new visitors and keeping them engaged. If you’re like most people, then you probably hate to blog because if feels like there’s nothing to really talk about. After all, your website contains all the core information […] Read more»
Think about the last product you purchased online on a whim…meaning you had no intention of buying it until you saw an ad or a sales page that made you suddenly interested. Can you remember what that product was? The reason I’m asking is because marketers have this “set in stone” idea of what a […] Read more»
Hello again friends. Can you believe we’ve reached the last leg of this journey together already? Just in case it wasn’t clear by now, my entire goal of this tutorial was to help you strengthen your website through superior content marketing. I’ve walked you through the exact steps to generate much stronger content, build a […] Read more»
