Over 100 million customer reviews can be found on Yelp. Yelp quickly became successful because of the value their online reviews provide to customers. Online reviews and customer testimonials are a powerful tool to market your product or service. Purchasing decisions are directly affected by the reviews a customer reads online. In fact, 85% of […] Read more»
According to research, about 65% of people would rather learn through infographics. And with the rise of digital media platforms, it looks like this number is going to go up from here. But with the rise of visual learners, what happens to content creators such as blogging platforms? How do we grab and keep visual […] Read more»
The most important element of any content you create is the headline. Why are headlines so important? Because if your headline is bland and boring, no one will read your content, even if it’s an epic 5,000-word piece. Bad headlines won’t get your blog noticed. The headline is where the reader makes their decision to […] Read more»
With well over 150 million blogs swarming the internet, yours needs to stand out. And filling your pages with large blocks of text isn’t going to cut it. It’s time to start thinking outside the text box and take advantage of different and engaging types of blogs. If you’re new to the world of blogging […] Read more»
By 2019, 80% of all internet traffic will be for videos. And while content will always remain the king, there are different types of content. Yes, people still want to be able to read content. But there are definitely ways to enhance your blog by including videos. Even videos you already have. The problem is […] Read more»
Your blog is a fantastic tool to help you reach your audience. It’s where you can share your ideas, promote new products, or just document your day-to-day experience. But if you’re focusing on your words and your words alone, you’re missing a huge component of blogging: images. The right photo is every bit as important […] Read more»
Content marketing significantly trumps all other forms of marketing out there. Whether your specialty is B2B or B2C, building a reputable blog should be your top priority when it comes to getting your brand out there. While many content marketing trends are bound to change, the following aren’t going to change any time soon: Blogging […] Read more»
