Online content isn’t just some tactic to help grow your business. Content is what attracts people to the web in the first place. It’s the stuff we seek to learn, be entertained, engage one another, and so on. Content comes in all kinds of formats and types—and as long as you’re creating it, you’ll benefit […] Read more»
According to Smart Biz Genuis, more than 90% of marketers use digital content for advertising to their customers. However, 65% of those marketers reported struggling with creating the engaging content that Google and other search engines love. Excellent content is obviously a great way to reach potential customers, but as we have seen in this […] Read more»
Companies invest billions in content marketing to raise brand awareness and engage customers. In a 2017 survey, nearly 90% of successful B2B marketers reported being extremely or very committed to this practice. About 75% of respondents said they create and deliver content consistently. As a small or medium-sized business, you know that every penny matters. […] Read more»
Content is still king. Quality articles and blogs are an effective way to build your brand, and are also cost-effective. However, you don’t need to be a king at writing to tap into the power of content marketing. While you’re likely focused on building your customer base and deciding on the next product launch, you might […] Read more»
Many business owners wonder if it’s worth bringing on a content creator. In this roundup, you’ll learn why hiring a pro for content creation is an amazing investment. From saving time to achieving higher rankings, you’ll love all the benefits. Here’s what you get when hiring content pros: Save Time, Money, and Resources Content creation services […] Read more»
Statistics show that roughly 5% of the US workforce are freelance writers. This means that there are a few million freelance writers in the US alone. If you are looking to hire freelance writers, it can be hard to sift through all the options. Some writers are seasoned professionals. Others are just out to make a quick […] Read more»
Ever notice how an article published on Medium or LinkedIn later appears on other websites? This practice is known as web syndication, or content syndication, and has the potential to drive massive traffic to your site or blog. As a publisher, you can distribute your posts to multiple platforms or give one or more parties […] Read more»
What if your company had no way of determining if your marketing was effective or not? Marketing makes up a large chunk of every major company’s budget. However, many of those companies have no way of knowing whether they are getting their money’s worth or not. The only way to assess your marketing ROI is […] Read more»
Over 30% of marketing professionals say that visuals and images are the most important and effective aspect of a company’s digital advertising strategy. In fact, even just including an accompanying visual with your content makes consumers remember about 65% of the information they read three days later — much higher than the standard 10% retention rate of content […] Read more»
Content manager sounds like one of those modern titles no one understands. In today’s market though, this position has become extremely valuable. If you’re running an online business that shares information of any kind, you need to have a content expert working for you. Why is it important to find an experienced, competent individual who […] Read more»
